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Branding

Branding
ANAR DIGITECH

Anar DigiTech’s business branding services make companies last a lifetime. Branding is all about how people experience your business. We help small businesses stand out in a sea of noise by pairing their brand with outstanding marketing strategies. This creates a unique, focused brand.

We think of “brands” when we think about global brands such as Nike, Coke, and Amazon. Branding is not just about spending millions to get your brand noticed by large corporations.

People are constantly bombarded with advertisements, messages, and products from businesses all over the internet. How can you make your business stand out in such a crowded marketplace? Professional branding services are vital in this area. Do you need a brand boost? Anar DigiTech is ready to help you.

What is Digital Branding?

Digital branding is a type of branding and brand management. Digital branding is a way to take the traditional idea of branding and translate it into the digital age. It leverages the power of the Internet and digital marketing strategies to raise the brand’s profile online.

It is important to establish a connection between the brand’s products and its customers by using the internet to make it recognizable.

Although sales are welcomed by-products of digital branding, it is not the main goal.

Reminder: Branding is not marketing.

Marketing is the process of increasing exposure for your brand and driving sales for your company. Branding involves creating the voice and elements that will tell the story of your company.

What is branding?

You need to be different from your competitors when you choose a name for a new service, product, or logo. It’s not enough to have a name, a form, and some typography. Branding involves understanding your target audience’s preferences and matching your business values with them. Your goal is to communicate the essence of your business in a way that connects with your target audience.

Branding services include:

  • Selection of business, product, or service names
  • Statements of brand messaging
  • Presentation design
  • Customer public face development
  • Brochure design and stationery
  • Design of landing pages and emails
  • Communication and messaging for employees
  • Guidelines for the development of a brand identity
  • Promotion strategy and brand marketing
  • Marketing collateral development
  • Logo design
  • Vision and mission statements
  • Design and development of websites
  • Packaging and product design

Professional branding services are essential

Many business owners think of their brand only after they launch their products or business. The company logo is often overlooked. Many businesses hire freelance designers to design their logos or purchase a pre-designed logo online. It doesn’t matter to most. Reality sets in before you know it. Your logo is the first thing people will see about your business.

Marketing and branding experts say that the presentation of a brand is a key indicator of valuing a company’s products and services. The way your customers perceive your brand will determine the value of your company. Let’s suppose you are a financial services provider. Your customers will judge your business based on the products you offer. However, they will also evaluate you based on your brand. When it comes to comparison shopping, consumers are extremely predisposed. They want excellent service and a great product, but they also want it wrapped in a beautiful package.

Every business is unique, and every company wants to be recognized for its unique value. But how can you communicate your value proposition? How can you make your business stand out from the rest? Professional branding services are here to help.

PURPOSE

To gather requirements and brainstorm, workshops and interviews are held to gain clarity on your business model and process and why you chose to be. We want to define the why, what, and how of the brand so that your identity and strategic direction align with your business goals, internal culture, and customer needs. This step is deep and provides the long-term vision, core values behind you brand.

PEOPLE

This is your business's lifeline. The better you know your customers, the better you can customize their experience with your brand messaging and marketing tactics. We use existing customer data, customer voice research, and customer interviews to identify the people you want to speak to with all of your brand communication. This will give you a complete picture of the buyer personas that you should target to attract the right customers for your brand.

POSITION

Must know the direct and indirect challenges you face in order to stand out from the crowd.
To position your business in the market effectively, we conduct a market analysis to determine market gaps, opportunities, and key distinguishing. Your one great idea will be the key to the market space and in the minds of your customers.

PERSONALITY

People want humanized, authentic brands that tell a story and are relatable to them.
We help you define a brand voice, personality, including examples, vocabulary, that will impact how you communicate with customers and build relationships.

POINT OF VIEW

A clear, compelling brand message is essential for your business to be remembered by customers. We create core messages like vision, mission and values, USP, tagline and origin story. These brand statements and a core messaging frame allow you to use the same playbook to create and execute strategic communication that will attract people and grow your business brand over time.

PRESENTATION

We'll use your brand strategy to fuel us and create a compelling visual identity and unique communication for you. These elements are key to distinguishing you from your competitors, including memorable names, a unique logo, and an identity system. Brand Naming, Logo & Identity Design, Package Design (physical and digital), Business Collateral, Social Media Graphics Templates, Brand Style Manual, Website Content creation, Website Design & Development, Landing pages & Opt-in forms.

PROMOTION

It takes 5 to 7 impressions for someone to remember your brand, and then they may engage with it (or even consider buying it). It is essential to have a solid awareness, as well as an amplification strategy. This will allow you to be perceived in the right way and drive long-term growth. Strategic planning is the best way to keep brand standards high and implement brand marketing campaigns. Email Marketing, Social Media Marketing, Paid advertising, This is your marketing strategy. You can add monthly brand marketing services to your plan.
PURPOSE
PEOPLE
POSITION
PERSONALITY

What’s unique about our Small Business Branding Series?

01.

Conversions from Branding (Full-Service)

Both creative people and companies love to create. Digital marketing is a complex mix of creative and technical elements. It doesn’t end there. We assist our clients in creating a strategy for their business and managing their creativity. We can be trusted to help clients through every step of the digital marketing process.

02.

Small Businesses Supported (& Counting).

Our team is familiar with almost every market and industry. We understand what it takes for a company to be ready to market, attract attention, look after its audience, and convert them into paying clients.

03.

In-House Staff

We do not outsource to any other country. You can be confident that you will work with knowledgeable marketing experts. Because we “get it”, our clients have a much easier time.