What is SEarch Engine Marketing?
According to studies, 81% of online shoppers conduct research before purchasing a product or service. They spend much time researching the product or service before making a purchase. The majority of online users are highly motivated to purchase.
Search engine advertising can be a cost-effective way to connect with high-converting customers and increase your revenue. You can take advantage of online consumer behavior to position your ads when searching for your brand and ready to buy.
Pay-per-click (PPC), or Search Engine Marketing, is an advertising strategy that allows you to improve the visibility of your site on search engine results pages and reach customers at all stages of the buying process. Our search engine marketing specialists bid on keywords to optimize your ads performance, improve your Quality Score, and drive more traffic to your landing pages and converts. Search engines use Quality Score to assess the quality and relevance of your paid search ads. Search engines will pay less for each click and conversion if you can meet your prospects’ needs better.
Search engines use algorithms for ranking SEM ads and determining their relevance. Paid search engine optimization is about creating the best search engine marketing strategy and bidding on high-value keywords. You can also improve your search advertising tactics based on analytics results to reduce your ad spend and increase profitability.
Our search engine marketing agency uses a systematic approach for search advertising to outdo your competitors.
Our SEM company uses advanced keyword research tools such as Google Search Console to identify high-performing terms and remove negative keywords from your list that do not make good use of your search advertising budget.
After identifying your target keywords, search engine marketing specialists create text-based ads that appear in search results. These ads are then linked to optimized landing pages. Your goal is to capture the initial search intent of your target audience and get them to the bottom part of your sales funnel.
This is crucial for understanding the effectiveness and efficiency of your search engine marketing strategy. To determine if conversion tracking is supported by the search engine, our SEM company runs a report. We double-check that the codes are correctly installed on landing pages if it supports conversion tracking.
You are now ready to launch your PPC Search Engine Marketing campaign. Our SEM agency will manage your campaign settings such as languages, networks, and devices to control how your ads run. We closely monitor the performance of your ads after each campaign launch.
To measure your SEM success, it is important to benchmark campaign results against your paid marketing goals. We monitor and evaluate your key performance indicators (KPIs), such as click-through rates (CTR), Quality Score (SEO Score), search impression share, and cost per conversion. We can optimize your next paid SEO campaign for more conversions using the analytics results.
What is the importance of PPC Search Engine Marketing for business?
- Greater Brand Recognition
- Conversion Rate Increased
- Targeting Specific
- Greater Campaign Control
- Measurable growth
- Increased organic traffic
Types of SEM Services
Keyword Research and Strategy
You can improve your internet search engine marketing campaigns by finding the right keywords. Our paid search agency categorizes keywords based upon search intent, value, and search volume. To expand your keyword list, we also do competitor benchmarking and help you identify keywords themes that will support the click behavior of your target customers.
Amazon PPC
Amazon sponsored ads can help you get maximum visibility and impressions. Our search engine marketing experts optimize your Amazon PPC keyword strategies, adjust bids based upon ad placements, and structure ad campaigns based on product performance. We test different campaign parameters, monitor your advertising cost per sale (ACoS), and track sales to help you develop Amazon PPC strategies that drive new customers and increase sales for your company.
Video Advertising
According to studies, 72% of consumers prefer videos over text when learning more about a product or service. Our YouTube marketing services can help you increase awareness, engagement, and conversions for your brand. Our YouTube video marketing company uses keyword-rich descriptions, tags, and titles on your ads. We also focus on mobile optimization to effectively communicate your brand message on every device.
eCommerce Advertising
Our search marketing agency can help you develop a dynamic eCommerce advertising strategy to fit your budget. Our search marketing specialists will help you identify your unique value proposition, assess your profit potential, and analyze your demand curve. We use data and analytics to create compelling ads and maximize targeting options. This will help you grow your sales and get faster results.
Social Media Paid Advert
Target specific audiences with high buying intent by displaying your ads on social media platforms. We are your trusted search marketing company and offer integrated social media paid ads and YouTube video marketing services. This will increase your brand visibility and help you attract more prospects. We can launch image, text, and video ads as well as social media analytics to track the performance of your campaigns.
Conversion of Landing Page
Anar DigiTech’s SEM experts can help you convert website traffic to qualified leads. Our search marketing specialists create keyword-driven content that appeals to your target audience. They also use strong headlines and CTAs and place images that are relevant to your customers. Our goal is to strategically position landing page elements in order to build an emotional connection with page visitors and increase conversions.
PPC Management
We are committed to decreasing your overall spending and improving your campaign efficiency at Anar DigiTech. Our search marketing specialists manage your paid advertising campaigns. This includes keyword analysis, campaign management, campaign optimization, and analytics assessment. We will provide PPC management services that are focused on your bottom line.
Management of Google Ads and Bing
Bing and Google Ads management will help you dominate major search engines. Multi-channel marketing is our approach to boosting brand associations and maximizing conversions across all online platforms. Our search marketing agency analyses your customers’ online behavior and adjusts your bid strategies to achieve a higher position and better CTRs.
Remarketing
Remarketing campaigns are launched to remind your customers of your brand offerings and provide more cost-effective results. Our remarketing agency will set up your remarketing codes and target specific visitor segments. We also create relevant ads that encourage high-value prospects to click through to explore your brand’s offerings. Our YouTube marketing company can help you with YouTube video ads and text-based ads.
Search Engine Optimization
Target specific audiences with high buying intent by displaying your ads on social media platforms. We are your trusted search marketing company and offer integrated social media paid ads and YouTube video marketing services. This will increase your branding and help you attract more prospects. We can launch image, text and video ads as well as social media analytics to track the performance of your campaigns.
Why choose Anar DigiTech Internet Marketing sERVICES?
Search Engine Marketing Experts
Search engine marketing can be time-consuming but rewarding. Your SEM campaign will fail if you don’t have the right skills and experience. Anar DigiTech brings technical expertise and experience to help you keep your ongoing and remarketing campaigns on track. Our SEM specialists thoroughly assess your website to create paid and organic strategies that are tailored to your financial needs.
Diverse Expertise
Our online marketing company has helped many market players with their SEM campaigns over the years. Funeral homes, law offices, manufacturing businesses, and educational institutions are all areas we work with. This allows us to offer customized internet search engine marketing solutions that produce the desired results. Let Us help you reach your online marketing goals.
Devoted Account Managers
If you don’t have the right people on your team, project management can become quite stressful. Our online marketing company will provide dedicated, proactive account managers. We work closely with you and your team from the beginning to the end to make sure you get the most out of your investment. Regular consultations are scheduled with our SEM specialists, where we will pay special attention to your questions and concerns.
Full-Service Online Solutions
Search engine marketing is just one strategy that can be used to increase long-term success. Our YouTube marketing agency offers comprehensive digital marketing services to increase your conversion rate. We offer SEO, social media marketing, and SEO optimization.
Recognized as a Pioneer in Digital Advertising
Our Search Engine Marketing Agency is recognized by many industry review sites for its expertise and advertising skills. We are a Google Premier Partner and continually improve our paid and organic search engine marketing strategies to get your brand the recognition it deserves. We will go the extra mile to ensure your online safety and compliance with industry standards.
Comprehensive Campaign Reports
Our YouTube marketing company invests heavily in new software to improve our reporting methods and systems. We include all campaign updates, campaign hurdles, and wins in your monthly reports so that you have a complete overview of your campaign progress. We also show you how we achieved your month-over-month growth so that you are always up-to-date with everything in your campaign.