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30 SEO Executive Interview Questions and Answers For Fresher

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SEO interview questions and answers for freshers

Search engine optimization (SEO) is an essential component of any digital marketing strategy. Every business nowadays requires more visibility, stronger branding, increased online traffic, a high return on investment, and thorough insight into client behavior.

The success of a job interview is dependent on how well you prepare. Preparing for an interview is not just doing a study for the job, but also deciding how to respond to the questions. In this article, I’ve compiled a list of the most common SEO interview questions and answers to help you land your dream SEO job.

Following are some often asked SEO Job Interview Questions for both freshers and experienced digital marketers.

What is Search Engine Optimization (SEO)?

Search engine optimization (SEO) is the process of getting website pages to rank higher in search engine results such as Google. Because by searching on search engines people discover information online so, ranking higher in search engines helps increase traffic to a website.
If you want to know more visit Search Engine Optimization (SEO).

What is the most important Google Ranking Factor?

There are 200 ranking factors of google that affect ranking.
The top Ranking factor according to Anar Digitech is,
  • Quality content with no plagiarism
  • Mobile Friendliness
  • Good User Experience (UI/UX)
  • Page Speed
  • Link Building (Internal and External)
  • On-page Optimization
  • Meta Title & Description
  • Image Alt Text
  • URL Structure

What's the difference between organic and paid results?

Organic Results: Organic traffic relates to visitors who arrive at your website as a result of natural search results.
Paid Results: Paid search is a type of search engine advertising in which website owners pay a fee to have their site appear at the top of the search engine results page. 


Example: If we search for Google Keyword planner then as per the given image first result is paid and the second is the organic result.

What does it mean to the long-tail keywords?

 Long-tail keywords are more specific keywords – and typically longer – than more commonly used keywords. Long-tail keywords get less search volume but, since they are more specific, have a higher conversion rate value.

What does the term "bounce rate" mean in SEO?

 It represents the percentage of users who come to the site, then exit (“bounce”) instead of seeing other pages on the same site.

What exactly is a robots.txt file?

Websites use the robots.txt file to communicate with web crawlers and other web robots. it explains how to tell a web robot which elements of the site should not be scanned or processed.
We can see robots.txt like this: then press enter and you will see robots.txt of that particular domain.

What are anchor texts and how do you use them?

Anchor Texts are the visible text and words that hyperlinks display when linking to another document or place on the web.
Example: Here anchor text is Digital Marketing Strategies redirect to

What is an XML Sitemap of the website?

An XML sitemap is a file that describes all of the important pages on a website, ensuring that Google can find and crawl them all. It also helps search engines in understanding the structure of your website.

What is the Meta Tag?

An XML sitemap is a file that describes all of the important pages on a website, ensuring that Google can find and crawl them all. It also helps search engines in understanding the structure of your website.

Which SEO tools do you use regularly?

There are so many tools that help in SEO But I mostly use,
  • Google Keyword Planner
  • Google Search Console 
  • ahrefs
  • SEMRush
  • Ubersuggest
  • Moz
  • Answer the public
  • Google Trends
  • SEO Quake
  • Grammarly
  • Keywords Everywhere

What is link building in SEO?

Link building is the process of increasing the number and quality of backlinks to a webpage with the goal of higher rankings on search engines for that page or website.

What are backlinks, and how do you get them?

Backlinks are links from a webpage on one website to another website’s webpage. If any website link to another website, then they have a backlink from them. 
For Example: If we give a link to the youtube keyword then we create a backlink for youtube.

What are the do-follow and no-follow links?

Dofollow and Nofollow backlinks are two different ways to identify a link and tell Google how to connect the website you’re linking to with your website. A dofollow link provides authority to a website, whereas a Nofollow link does not provide link juice.

What is on-page and off-page SEO?

On-page SEO refers to the strategies you use on your website to help search engines better analyze and rank your content.
Off-page SEO refers to measures taken outside of your website to manipulate your search engine results page rankings (SERPs).

What are On-page SEO activities?

  • Publish quality content
  • page titles and meta descriptions
  • Proper Headings and content formatting
  • SEO Images
  • SEO URL Structure 
  • Internal links
  • External links
  • Page Speed
  • Mobile-friendliness
  • Comments 

What are the activities of off-page SEO?

  • Business Listing
  • Blog Commenting
  • Directory Submission
  • Forums Submission
  • Influencer Outreach
  • Guest Blogging
  • Broken Link Building
  • Social Networking
  • Social Bookmarking
  • Questions & Answers
  • Image Submission
  • Video Submission
  • Press Release

What is the definition of a canonical issue?

Canonical issues occurred when a website has many URLs that contain the same or similar information.

Why is internal linking important?

Internal links are useful because they can help Google better understand and rank your website. You may tell Google which pages of your site are important and what they’re about by providing Google links to follow along with relevant anchor text.

What is Domain Authority and how does it work?

Domain Authority (DA) is a search engine ranking factor that predicts how likely a website will rank in search engine result pages (SERPs). Domain Authority scores from one to a hundred, with higher scores indicating a higher chance of ranking.
To check Domain Authority Moz Chrome Extension is useful

As shown in the image PA, DA, and spam scores will show on the page.


What is page speed?

Page Load Time is also known as “Page Speed,” which is a measurement of how quickly your page loads.
With the help of Pagespeed Insights, you can measure the Page speed of any website.

What is the definition of an outbound link?

Outbound links are links that connect to another website from your website. They are typically used within the content to provide extra information and to redirect readers to a different source that will provide further and important information on the subject.

What is Page Rank, and how does it work?

PageRank provides a reasonable estimate of the importance of a website by counting the number and quality of links to that page.

What is keyword density, and what does it mean?

The ratio of times a keyword or phrase exists on a web page compared to the total number of words on the page is known as keyword density.

What is the meaning of keyword difficulty?

Keyword difficulty is a parameter that determines how much effort it will take for your content to appear on Google’s first page for a certain keyword.

What is the definition of a landing page?

A landing page is a page on our website that is made for the lead into a conversion.

What is an SEO title tag?

Title tags are necessary for SEO since they give information about the page to both visitors and search engines.

Name the most important SEO Meta tags and their character limitations.

Meta Title: 50-60 character
Meta Description: 150-160 character
Meta Keywords: 200-250 characters

What is a search engine result page (SERP)?

Search Engine Results Pages (SERP) are the pages displayed by search engines in response to a user’s query.  The list of results produced by the search engine in response to a keyword query is the most important part of the SERP.

What is Google My Business, and how does it work?

Google My Business is a free and simple service that allows businesses and organizations to manage their online presence across Google’s various platforms, including Search and Maps.

What is keyword stuffing, and how does it work?

The technique of loading a webpage with keywords or numbers in an attempt to affect a site’s ranking in Google search results is known as “keyword stuffing.” These keywords are frequently found in a list or group, or out of context.

Top Search Engine Optimization(SEO) FAQs

There are 4 types of SEO. 

  • On page
  • Off-Page
  • Technical
  • Local

White hat SEO refers to a set of approved search engine optimization techniques for improving a website’s ranking on a search engine results page (SERP). Organic search results are those that appear on search engines as a result of approved methods rather than paid or fraud.

SEO tools look into the ability of Web pages to rank highly in search engine results pages. They provide data on backlinks and keywords, as well as insights into online SEO competition.

The technique by which search engines organize information before a search to provide super-fast responses to queries is known as indexing. Search engines would have to scan through individual sites for keywords and themes to find relevant material, which would take a long time.

Comments (2)

Image Submissions have become extremely popular among bloggers and social media users because of their simplicity and ease of use.

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