What Is Link Building In SEO And Why Does It Matter?

By Khushbu Raval Blog Digital Marketing Services May 31, 2022

In today’s time, people who want to increase the organic search for a long time give more importance to SEO.

And by taking it, people are slowly awakening. As well as start applying SEO. There are about 200 factors in Seo that we can only apply.

There are 2 main parts of SEO, first on-page and second Off-page. But with time, as the practice of Seo has increased, many people now classify it into 4 parts. On-page, Off-page, Technical & Local SEO.

Today we gonna talk about one of the most important factors of SEO called Link Building. If it is done properly it will drive organic traffic by search engines.

So, Let’s learn about Link Building in brief and clear your doubts or myth about this SEO process.

Table Of Content

How To Define Link Building?
What is the Role of Link Building in Digital Marketing?
Types Of Link Building
Benefits Of Link Building
Link Building VS Backlinks
How To Apply Link Building Strategy?
Why business should take link-building services?
What Link Building practices Should be Avoid?
How to Evaluate the Success of Link Building?
Best Link Building Tools To Measure Success
Final Thoughts
Learn More
FAQs

How To Define Link Building?

Link Building is the process of getting hyperlinks from other websites to link back to our domain. It is a process of SEO technique that helps in google search engine rankings.

Hyperlinks are also known as Links. It is the path between two web pages on the internet That’s where people can navigate from one page to another page.

The links are the best way to show the relevancy of the page to the Google search engine. Having a good number of links from another website shows that your content is worthy.

Both external and internal linking increase your website’s visibility. Linking also supports Google and other search engines in crawling your site.

What is the Role of Link Building in Digital Marketing?

Link Building is important in digital marketing because it boosts the ranking of the webpage in search engines. Off-page matters as much as on-page matters. If high-quality pages are linked to your web page, it also increases the quality of your page.

The more high-quality links your web page gets the more boost your web page will get. And it helps your web page to get ranked. So this is proof that link building plays an important part in digital marketing.

Types Of Link Building

We can describe link building in so many types. But in this article, we will discuss the most important types of link building.

So, there are 5 types of link building.

Internal link
External Links
Backlinks
Manual Links
Self-created Links

Internal Links

It is linking one page to another page on the same domain.

Example https://anardigitech.com/ to https://anardigitech.com/digital-marketing-services/

It helps search engines to structure your website. Google will identify the most important pages on your site. This will help in the ranking of the most important pages of a website.

Whenever you post web content or blog posts, make sure they have enough internal links. The ideal ratio of internal linking is 4% – 5% of the content.

External Links

It is linking from your domain to another domain on the internet.

Example https://anardigitech.com/ to https://www.anarrubber.com/

If you create a “Do-follow” external link, it means you are passing the link juice. In simple words, you share your authority with them.

If a site with high DA-PA links to another site then google understand that your site is trustworthy.

Backlinks

When another website links to your website then it’s called backlinks.

Example https://www.anarrubber.com/ to https://anardigitech.com/

Backlinks are the most important in Search Engine Optimization. When you create a lot of backlinks for higher Google rankings, it’s not the correct way.

In the case of quality matters, not quantity. So try to create a quality backlink.

Manual Links

Manual Backlinks require visiting other websites and asking them to link to your page or articles to increase the SEO value of your pages. You must provide reason and value, which means you must deliver manufacturing content.

Because this type of link development takes time, it’s critical to develop a sound strategy to make it beneficial.

Self-created Links

These are ways to “cheat” SEO by connecting to your website in blog comments, press releases with anchor text, guest post signatures, user profile pages, article directories, and other configurable content on external web pages.

Google has learned to recognize this and generally frowns on it, devaluing or even penalizing you for it.

Benefits of Link Building

We will discuss all the important benefits of link building in SEO.

Rankings on search engine.
Drive more traffic.
Increase your SEO score.
The opportunity for more sales .
Get more referral traffic.
Less bounce rate.
Increased visibility of your web-pages.
Increase DA and PA.
Relationship with your niche became stronger.

Link Building VS Backlinks

“Link Building is a process of linking pages and backlinks are part of the link building.”

Link building in SEO:

Link Building is the process of getting hyperlinks from other websites to link back to our domain. It is the path between two web pages on the internet That’s where people can navigate from one page to another page.

Backlinks in SEO:

When another website links to your website then it’s called backlinks. We can get backlinks by many methods such as blog commenting, press releases, directory submission, or if anyone manually links your website, etc.

7 Most Effective Link Building Strategy

If you are creating link building strategy, you need to know that is a long-term process if you do it correctly. Here we will discuss the 7 most effective link-building strategies.

01. Use Guest Blogging As A Key

The traditional method of huge guest blogging in exchange for links is no longer effective. To gain a backlink, you don’t want to post an article on a site that isn’t relevant to your topic and has no authority.

But if you want to continue guest blogging, you need to be genuine and strategic. You have to create unique content by research.

If you do guest blogging this way you will get quality leads, website traffic, and rankings on SERP.

02. Get Active On Social Media

Social media has transformed marketing, and it may be a great resource for your link-building strategy and guest-posting efforts. You’re doing your brand damage if you’re not active on social media.

Even if you’re new to social media, you may quickly increase engagement by being more active.

Share fresh posts, photographs, and updates to become more active. Help your audience find what they’re looking for by posting it on social media in more places.

This will boost your overall visibility and improve your link profile.

03. Use Broken Link Strategy

The broken link strategy is easy, all you need to do is find pages with the dead links and replace those dead links.

When you find links that do not exist anymore you can replace them with high-value pages. If you own that high-value page, you’ve got both SEO juice and a valuable link on your own.

04. Check Competitor’s Backlink Source

If your competitors’ search engine rankings are greater than yours, then Competitive analysis allows you to discover what keywords they’re ranking for, where their greatest links are coming from, and what they’re doing right now to promote them succeed.

if you know where your competitors get their backlinks from; instead of spinning the content, you can focus on sites that produce results.

05. Create And Share More Infographics

Infographics are still effective today and can be an important part of your link-building strategy.

The benefit of infographics is that they will continue to drive organic traffic to your blog and earn you great links without you having to ask for them.

06. Keep Creating Content

Create useful material that assists them in accomplishing their goals, and the links will follow. The frequency of content creation is a challenge.

How often should you update your target audience’s content?

Continuously bombarding people with blog posts may not be useful, since it will likely result in information overload. You can avoid the effort of developing and distributing new material by creating pillar content regularly. Pillar content is like tips & advice about something.

07. Earn Natural Links

Because editorial links are voluntarily offered by sites that aren’t expecting anything in return, they’re the most valuable and sought-after links.

How often should you update your target audience’s content?

Editorial linkages don’t just happen. By offering value, you create them.

The nature of editorial links is that they require engaging material before they will connect to it.

Why business should take link-building services?

Every business owner’s biggest goal is to increase the conversion rate. With the help of link building website can rank higher and this goal can be achieved.

Let me explain the reasons why businesses should take link-building services.

For rank on google
To increase visitors
To improve brand visibility
Build a connection with customers
Less Marketing cost.

These are the benefits of a successful link-building service. Businesses can hire a Digital Marketing agency for link building or full SEO services.

What Link Building practices Should be Avoid?

One of the most effective techniques to increase your website’s search engine results is to get inbound links from other websites. Link building, on the other hand, can take a lot of time and effort, and it might be easy to take shortcuts.

Following poor link-building techniques, on the other hand, could land you in Google’s penalty, costing you traffic and sales.

Engage with low DA/PA directory sites, Blogs or, any sites.
Use the same anchor text every time
Never Use Black Hat techniques
Play the link exchange game
Buying links
Poor Internal Linking
Not creating unique and worthy content

How to Evaluate the Success of Link Building

01. Organic Traffic

Growing the website’s organic traffic is another important indicator that should be monitored regularly.

With Google Analytics and Google Search Console accounts, you can quickly and directly track the increase of your organic traffic.

02. Referring Domain

The results gathered when link building is done at a slow speed will be good. For new niches, it takes about 2-3 months to generate a stable quantity of backlinks.

It’s also crucial to monitor your competitor’s referring domain growth frequently. This allows you to witness noticeable improvements in Google rankings.

03. Position Change in Google Search

The Google search console is used to locate the position, although it only displays the average rather than the exact number.

It is preferable to use a third-party position tracking technology to obtain reliable data on this parameter to determine the exact position.

Like SEMrush is a useful tracking tool that reveals how the target pages appear in Google’s search results.

Best Link Building Tools To Measure Success

I believe research to be the method of selecting which types of sites you should approach, rather than the process of locating sites.

This includes establishing quality criteria, site categories, authority measurements, and other metrics.

The two tools with the greatest database of connections and thorough reporting are listed below.

Ahrefs
Majestic
Pitchbox
BuzzSumo
Ontolo
BrightLocal
Link Assistant

Final Thoughts

With enough patience and determination in applying your link-building strategies, your website may improve to the point where you won’t need to work as hard for links in the future. Instead, you can work on building excellent content that will attract other websites and companies to link to it.

FAQs

What is link building & why it is important in SEO?

The activity of obtaining links to your website from other websites is known as link building. Backlinks are the term used in SEO to describe various types of links. Obtaining backlinks from high-quality websites can help your site gain authority and rank better on search engine results pages (SERPs).

What are link building and its benefits?

The process of obtaining links from high-authority, high-quality, and relevant/related sites is known as link building. The emphasis is on link quality and relevance. Furthermore, link diversity is an important factor in achieving higher search engine rankings.

Is link building still relevant to SEO?

As you work to boost your site’s visibility, keep in mind that link building is still one of the most powerful SEO strategies. Because Google continues to consider high-quality backlinks when determining a site’s reputation, investing in a link-building strategy could result in increased rankings and conversions.

Why link building is essential to online success?

Link building is critical to the success of an e-commerce business because it is a key ranking element in Google’s SEO algorithm. To make revenue, online businesses rely primarily on traffic to their websites – especially if they are dropshipping.